Privapanda

What does Instagram know about you?

Instagram files you under ad interests, lets advertisers use your information, and guesses things about you like your age group and where you live. Meta’s “Download your information” export, in JSON, holds all of it. Drop it into Privapanda to read it on your own device.

See what Instagram knows about you

What’s in your Instagram export

  • The ad interests Meta filed you under (“your topics”).
  • Advertisers who used or uploaded your information.
  • Meta’s guesses about you, such as age group, languages and locations.
  • Your logins and account activity, with locations.
  • Who you follow, and your chats with Meta AI.
  • Where your photos and videos were taken, from the location data saved with them.

What Privapanda shows you

  • What Meta thinks you’re into, and which advertisers have your information.
  • Meta’s guesses about who you are and where you live.
  • Where you’ve logged in from, and where your photos were taken.

Your private messages are never opened. Photos and videos are skipped; only the location details Meta saved alongside them are read. Your files are read in your browser and never uploaded.

How to download your Instagram data

  1. Open Accounts Center → Your information and permissions → Download your information.
  2. Choose “Download or transfer information” and pick your Instagram account.
  3. Pick “All available information”, or just: Ads information, Personal information, Logged information, Connections, Security and login, Your Instagram activity.
  4. Choose “Download to device”. Date range: All time. Format: JSON. Media quality: Low.
  5. Download every part Meta gives you and drop them all into Privapanda together.

Meta emails you when it’s ready, within minutes to a few days. Choose JSON, not HTML. Skipping photos makes the download far smaller.

How to turn it off

Limit the ad profile Meta built on you

  • Accounts Center → “Ad preferences” → Manage info, and turn off ads based on activity from ad partners.
  • Accounts Center → “Ad preferences” → Ad topics, and see less of anything you don’t want targeted.

Stop handing over your location

  • In your phone’s settings, open “Location” (iPhone: Privacy & Security → Location Services) and set Instagram to Never, or only while using it.
  • Remove location tags from old posts you don’t want public.

Clear your Meta AI chats

  • Delete the Meta AI chats you don’t want kept, and think twice before telling it anything personal.

Menus move around: if a step doesn’t match, search the app’s settings for the words in quotes.

See it for yourself

Free, no account, and your files never leave your browser.

Open Privapanda

Export steps checked against real Instagram exports in September 2026. Page updated 2026-10-30.